pixelpushing
 

Methodologies

Throughout my career I have noticed one constant, and that is that no project is ever the same. Hundreds of factors make for a quasi unlimited amount of situations that myself, and probably all UX designers face on a daily basis.
In addition, the UX methodologies and tools available are ever evolving. As designers, we have to choose what’s best for a specific situation and it’s constraints.
I have found that being a designer is often more about adaptation than planification. Below you’ll find a few methods, and deliveries that I have executed during the design process of a project.

 
 

Personas

Empathy mapping

System Usability score

Interviews, hEuristic research, competitive research, personas…

Who am I designing for? The core question that initiates all projects. For new designs or re-designs, I have humanised users into personas, made empathy maps, or measured their feedback with System Usability Scores.


Design Workshops, feature organisation, product definition, roadmaps…

UX is not a solitary effort. Utilising colleagues knowledges through compact design sprints, helping product teams prioritise features by measuring the impact vs effort. I have stepped in many times to help teams organise roadmaps.

Design Sprint

Design Sprint

Product and feature roadmap

Feature Prioritization

Impact vs effort matrix


User Journey

Ideation sketches

Screen flows

Detailed Screen flows

Sketching, user & screen flows, wireframes…

User journeys or conceptual ideas need to be visualised during research and during design & ideation phases. I like to deliver sketches, user journeys or detailed screen flows whenever necessary.


Analytics, usability testing, surveys

Whenever available, data is key to understanding and measuring design. I am a firm believer of being data driven a user focused. I inform or confirm research and design with factual data.
I believe UX and product design should follow OKRs or KPIs.

Design Change traffic measurement

UserZoom usability report

Funnel conversion flow measurment

Eye tracking measurement


ViewPoint 3 visual assets

Orange search mockups

Klik button breakdown for variants

High fidelity UI designs, assets, and prototypes

Handoff and collaboration with engineers is primordial to a quality digital product. I try to be as close as possible to a final product when it comes to UI design.
Tools have evolved over the years, but if a picture can say a thousand word, then a prototype can say even more…
I am currently using Figma for 100% of my UI designs. But I have used Sketch, photoshop, Illustrator, Axure, and Invision in the past.